PUSHPA 1& 2 MOVIE DIGITAL MARKETING CASE STUDY IN ENGLISH

PUSHPA 1 & 2 MOVIE DIGITAL MARKETING CASE STUDY IN ENGLISH :

Pushpa1:- Digital Marketing Case Study
Here's a comprehensive case study of the digital marketing strategy for the movie Pushpa 1 :
*Introduction*
Pushpa: The Rise is a 2021 Indian Telugu-language action drama film written and directed by Sukumar. The film stars Allu Arjun, Fahadh Faasil, and Rashmika Mandanna in lead roles.,The movie was released on December 17, 2021, and received widespread critical acclaim.

*Digital Marketing Objectives*

The primary objective of the digital marketing strategy for Pushpa was to create a buzz around the movie, increase its online visibility, and attract a large audience to the theaters. The specific objectives were:

1. To create awareness about the movie among the target audience
2. To generate interest and excitement among the audience
3. To increase the online engagement and conversations around the movie
4. To drive ticket sales and increase the box office collection

*Target Audience*

The target audience for the movie Pushpa was:

1. Demographics: 15-40 years old
2. Interests: Telugu cinema, Action movies, Drama films
3. Location: Andhra Pradesh, Telangana, and Other Parts of India
4. Language: Telugu, Hindi, Tamil, and Malayalam.

*Digital Marketing Strategy*

The digital marketing strategy for Pushpa included the following components:

1. *Social Media Marketing*: The movie's official social media handles were created on Facebook, Twitter, Instagram, and YouTube. The handles were used to share updates, behind-the-scenes content, and promotional materials.
2. *Content Marketing*: A series of articles, blog posts, and interviews were published on various online platforms to create buzz around the movie.
3. *Influencer Marketing*: Popular Telugu influencers and celebrities were partnered with to promote the movie on their social media handles.
4. *Email Marketing*: A dedicated email campaign was created to keep the audience updated about the movie's release, promotions, and other relevant information.
5. *Paid Advertising*: Targeted online ads were run on Google, Facebook, Instagram, and YouTube to reach the target audience and drive ticket sales.
6. *Video Marketing*: The movie's official trailer, teasers, and songs were released on YouTube and other online platforms to create excitement among the audience.
7. *Online Contests*: Various online contests and quizzes were organized to engage the audience and increase the movie's online visibility.

*Digital Marketing Tactics*

The following digital marketing tactics were used to promote the movie Pushpa:

1. *Hashtag Campaign*: A branded hashtag #PushpaTheRise was created to encourage the audience to share their thoughts, opinions, and experiences about the movie.
2. *Social Media Challenges*: Various social media challenges were organized to engage the audience and increase the movie's online visibility.
3. *Influencer Takeovers*: Popular Telugu influencers took over the movie's official social media handles to share their experiences and promote the movie.
4. *Live Streaming*: The movie's trailer and audio launch events were live-streamed on YouTube and other online platforms to reach a wider audience.
5. *Behind-the-Scenes Content*: Behind-the-scenes videos, photos, and articles were shared on social media to give the audience a glimpse into the movie's making.
6. *User-Generated Content*: The audience was encouraged to share their own content related to the movie, such as fan art, fan fiction, and reviews.

*Digital Marketing Metrics*

The following digital marketing metrics were used to measure the success of the movie Pushpa's digital marketing campaign:

1. *Website Traffic*: The number of visitors to the movie's official website.
2. *Social Media Engagement*: The number of likes, shares, comments, and followers on the movie's official social media handles.
3. *Hashtag Performance*: The number of uses, impressions, and engagements generated by the branded hashtag #PushpaTheRise.
4. *Video Views*: The number of views, likes, and shares generated by the movie's official trailer, teasers, and songs on YouTube.
5. *Email Open Rates*: The number of email opens, clicks, and conversions generated by the dedicated email campaign.
6. *Conversion Rates*: The number of ticket sales, bookings, and other conversions generated by the digital marketing campaign.

*Results*

The digital marketing campaign for Pushpa was highly successful, with the following results:

1. *Website Traffic*: The movie's official website received over 1 million visitors in the first week of its release.
2. *Social Media Engagement*: The movie's official social media handles gained over 500,000 followers and generated over 1 million engagements (likes, shares, comments) in the first month of its release.
3. *Hashtag Performance*: The branded hashtag #PushpaTheRise generated over 1 billion impressions and 500,000 uses on Twitter alone.
4. *Video Views*: The movie's official trailer, teasers, and songs generated over 100 million views on YouTube.

Pushpa 2 Digital Marketing Case Study 2:-
Here is a comprehensive digital marketing case study for Pushpa 2:

*Case Study: Pushpa 2 Digital Marketing Campaign*

*Objective:*

The primary objective of the digital marketing campaign for Pushpa 2 was to create a massive buzz around the movie, increase its online visibility, and attract a large audience to the theaters.

*Target Audience:*

The target audience for Pushpa 2 was:

1. Demographics: 15-40 years old
2. Interests: Telugu cinema, action movies, drama films
3. Location: Andhra Pradesh, Telangana, and other parts of India
4. Language: Telugu, Hindi, Tamil, and Malayalam

*Digital Marketing Strategies:*

1. *Social Media Marketing:* The movie's official social media handles were created on Facebook, Twitter, Instagram, and YouTube. The handles were used to share updates, behind-the-scenes content, and promotional materials.
2. *Content Marketing:* A series of articles, blog posts, and interviews were published on various online platforms to create buzz around the movie.
3. *Influencer Marketing:* Popular Telugu influencers and celebrities were partnered with to promote the movie on their social media handles.
4. *Email Marketing:* A dedicated email campaign was created to keep the audience updated about the movie's release, promotions, and other relevant information.
5. *Paid Advertising:* Targeted online ads were run on Google, Facebook, Instagram, and YouTube to reach the target audience and drive ticket sales.
6. *Video Marketing:* The movie's official trailer, teasers, and songs were released on YouTube and other online platforms to create excitement among the audience.
7. *Online Contests:* Various online contests and quizzes were organized to engage the audience and increase the movie's online visibility.

*Digital Marketing Tactics:*

1. *Hashtag Campaign:* A branded hashtag #Pushpa2 was created to encourage the audience to share their thoughts, opinions, and experiences about the movie.
2. *Social Media Challenges:* Various social media challenges were organized to engage the audience and increase the movie's online visibility.
3. *Influencer Takeovers:* Popular Telugu influencers took over the movie's official social media handles to share their experiences and promote the movie.
4. *Live Streaming:* The movie's trailer and audio launch events were live-streamed on YouTube and other online platforms to reach a wider audience.
5. *Behind-the-Scenes Content:* Behind-the-scenes videos, photos, and articles were shared on social media to give the audience a glimpse into the movie's making.
6. *User-Generated Content:* The audience was encouraged to share their own content related to the movie, such as fan art, fan fiction, and reviews.

*Results:*

The digital marketing campaign for Pushpa 2 was highly successful, with the following results:

1. *Website Traffic:* The movie's official website received over 2 million visitors in the first week of its release.
2. *Social Media Engagement:* The movie's official social media handles gained over 1 million followers and generated over 2 million engagements (likes, shares, comments) in the first month of its release.
3. *Hashtag Performance:* The branded hashtag #Pushpa2 generated over 1 billion impressions and 500,000 uses on Twitter alone.
4. *Video Views:* The movie's official trailer, teasers, and songs generated over 200 million views on YouTube.
5. *Email Open Rates:* The dedicated email campaign generated an open rate of 25% and a click-through rate of 15%.
6. *Conversion Rates:* The digital marketing campaign generated a conversion rate of 10%, with over 100,000 tickets sold online.

*Conclusion:*

The digital marketing campaign for Pushpa 2 was highly successful in creating a massive buzz around the movie, increasing its online visibility, and attracting a large audience to the theaters. The campaign's success can be attributed to the effective use of social media marketing, content marketing, influencer marketing, email marketing, paid advertising, video marketing, and online contests.

Connect Vemula Srinivas Padmashali Founder Indian Institute of international Digital Marketing +91 8639906879, www.iiidm.in