INDIAN INSTITUTE OF INTERNATIONAL DIGITAL MARKETING

              PUSHPA 1 & 2 MOVIE  DIGITAL MARKETING CASE STUDY IN ENGLISH : Pushpa1:-  Digital Marketing Case Study Here's a comprehensive case study of the digital marketing strategy for the movie Pushpa 1 : *Introduction* Pushpa: The Rise is a 2021 Indian Telugu-language action drama film written and directed by Sukumar. The film stars Allu Arjun, Fahadh Faasil, and Rashmika Mandanna in lead roles.,The movie was released on December 17, 2021, and received widespread critical acclaim. *Digital Marketing Objectives* The primary objective of the digital marketing strategy for Pushpa was to create a buzz around the movie, increase its online visibility, and attract a large audience to the theaters. The specific objectives were: 1. To create awareness about the movie among the target audience 2. To generate interest and excitement among the audience 3. To increase the online engagement and conversations around the movie 4. To drive ticket sa...